Pour bien filmer

Promotional short film to reveal the potential of the new Paillard-Bolex camera.

1937-01-01 | fr

The Corporation

Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.

2003-09-10 | en

Savons, attention terrain glissant

2024-02-05 | fr

The Secrets of Coca-Cola

2021-10-28 | fr

Art & Copy

The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.

2009-08-21 | en

One Man and His Shoes

'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.

2020-08-27 | en

Report from the Front

Documentary short preserved by the Academy Film Archive in 2012.

1944-01-01 | de

Admiral Cigarette

Late 1800s cigarette advertisement produced by Thomas Edison Manufacturing.

1897-08-01 | en

Festival Inquieto 2022

Promotional video about Festival Inquieto, an arts and music festival held in Authentic Bar in July 2022.

2022-07-08 | pt

Propaganda: Engineering Consent

How can the masses be controlled? Apparently, the American publicist Edward L. Bernays (1891-1995), a pioneer in the field of propaganda and public relations, knew the answer to such a key question. The amazing story of the master of manipulation and the creation of the engineering of consent; a frightening true story about advertising, lies and charlatans.

2018-05-29 | fr

Pink Ribbons, Inc.

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

2011-09-11 | en

Paris capitale de la mode, 50 ans de Fashion Week !

The year 2024 marks the 50th anniversary of Paris Fashion Week. To mark the occasion, Loïc Prigent looks back on half a century of fashion design and evolution in Paris. The 1970s, with the arrival of a new generation such as Kenzo and Sonia Rykiel, changed the game by simplifying and democratizing collections. The 1980s saw the emergence of personalities with a great appetite for spectacle: Jean Paul Gaultier, Christian Lacroix, Thierry Mugler, and Karl Lagerfeld.

2024-06-28 | fr

The New Corporation: The Unfortunately Necessary Sequel

Two decades after the initial exposé of the corporation, this follow-up unveils a world now fully remade in its image and perilously close to fascism.

2020-09-10 | en

The Merchants of Cool

A documentary on the marketing of pop culture to Teenagers.

2001-02-27 | en

Console Wars

In 1990, SEGA, a fledgling arcade company assembled a team of misfits to take on the greatest video game company in the world, Nintendo. It was a once-in-a-lifetime, no-holds-barred conflict that pit brother against brother, kids against grownups, Sonic against Mario, and uniquely American capitalism against centuries-old Japanese tradition. For the first time ever, the men and women who fought on the front lines for Sega and Nintendo discuss this battle that defined a generation.

2020-09-23 | en

Your Turn to Win!

A marketing scam video from 1990. Take a glimpse at some retro financial chicanery.

1990-08-11 | en

L'Âge d'or de la pub

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

2023-06-02 | fr

The Persuaders

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

2004-11-09 | en

Criança, a Alma do Negócio

Filmmaker Estela Renner analyzes the effects that mass media and advertising have on children, showing how the industry discovered that they are the best targets for selling products. In addition to listening to them, the film talks to parents who report how influential their children are at home and how this is directly linked to advertisements, and experts debate the negative effects of this exposure.

2008-01-01 | pt

Don Beveridge - Customerization Seminar

Business speaker Don Beveridge brings his consulting expertise to a corporate engagement for Burger King, Baskin-Robbins, Dunkin' Donuts, Togo's and more.

1998-05-01 | en