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Behind the Screens, Hollywood Goes Hypercommercial
Hollywood Goes Hypercommercial
Genres
Documentary
Overview
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Details
Budget
$0
Revenue
$0
Runtime
37 min
Release Date
2000-01-01
Status
Released
Original Language
English
Vote Count
0
Vote Average
0
Cast
Meet the talented actors who bring the movie to life.
Jeremy Pikser
himself
Mark Crispin Miller
himself
Robert McChesney
himself
Susan J. Douglas
herself
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