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Dieux du Stade - Making of Calendar 2011
Genres
Documentary
Overview
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
Details
Budget
$0
Revenue
$0
Runtime
0 min
Release Date
2010-11-01
Status
Released
Original Language
English
Vote Count
0
Vote Average
0
Cast
Meet the talented actors who bring the movie to life.
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