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Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
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73 min
2010-10-13
Released
English
7
6.5
Himself
10.0
2022-05-22 | fr
7.0
Explore the evolution of Buzz Lightyear from toy to human in the making of Pixar’s Lightyear. Dive into the origin and cultural impact of everyone’s favorite Space Ranger, the art of designing a new “human Buzz,” and the challenges faced by the Lightyear crew along the way.
2022-06-10 | en
10.0
A documentary on the genesis, writing, shooting and analysis of the film "The Name of the Rose".
2004-06-16 | fr
8.0
Of Maine’s more than 5000 commercial lobstermen only 4% are female. The Captain celebrates that fearless minority through the lens of Sadie Samuels. At 27 years old, she is the youngest and only female lobster boat captain in the Rockport, Maine harbor. Despite the long hours and manual labor of hauling traps, Samuels is in love — obsessed even — with what she calls the most beautiful, magical place on the planet. Her love for lobster fishing was imparted early in her childhood by her dad Matt, who has been her mentor and inspiration since she was a little girl in yellow fishing boots.
2022-05-16 | en
7.3
For 40 years Bruce Springsteen has influenced fans from all over. His songs defined more than a generation. This film gives the fans just as much time as The Boss himself, with never shown footage and live performances from his last tour.
2013-07-22 | en
5.7
An examination of the evolution of commercials as an artistic medium, featuring interviews with media luminaries who relate how the in-your-face stylistic conventions of commercials have influenced feature films and the visual arts. A documentary film talking about art and advertising divided in three parts: 1. Crossing Over - from cinema to ads from ads to cinema 2. Humour - How humour affects us in advertising 3. Shock - The way shock is used to sell
1996-11-17 | en
10.0
In the 1980s, Algeria experienced a tumultuous social context which reached its peak during the riots of October 88. This wave of protest, with youth as its figurehead, echoed the texts of raï singers. Thirst for freedom, misery of life and the aspirations of youth are among the main themes of their works which will inspire an entire generation. More than music, raï celebrates the Arabic language and becomes a vector of Algerian culture, thus providing the cultural weapons of emerging Algerian nationalism With Cheb Khaled, Cheb Mami and Chaba Fadela as leaders of the movement, raï is also a way of telling and reflecting the essence of Algeria in these difficult times. While the threat weighs on artists in Algeria, their exile allows raï to be exported internationally and thus, to bring the colors of Algeria to life throughout the world.
2001-01-02 | fr
8.0
This 135-minute documentary offers to reopen this magical parenthesis which has seen the birth of a whirlwind of artists with very different styles. From Chantal Goya to Annie Cordy, from Pierre Perret to Carlos. They knew how to bring each in their own way generations of children into their poetic universe.
2020-12-25 | fr
0.0
Subjects of Desire is a thought provoking film that examines the cultural shift in beauty standards towards embracing (or appropriating) Black aesthetics and features, deconstructing what we understand about race and the power behind beauty.
2021-03-17 | en
7.0
In the indigenous communities around the town of Juchitán, the world is not divided simply into males and females. The local Zapotec people have made room for a third category, which they call “muxes” - men who consider themselves women and live in a socially sanctioned limbo between the two genders.
2016-12-05 | en
0.0
Feisty, fiercely independent and firmly rooted in place, 90 year-old Mabel Robinson broke barriers back in the 40s when she became the first woman in Hubbards, Nova Scotia, to launch her own business—a hairdressing salon where she still provides shampoo-n-sets over 70 years later. Weaving animation and archival imagery with intimate and laugh out loud moments in the salon, the film celebrates the power of friendship, doing what you love and staying active. With no desire to retire anytime soon, Mabel gives voice to a generation who are not front and center of cinema or the pop hairstyles of the day, and subtly shifts the lens on our perception of beauty and the elderly.
2016-01-01 | en
0.0
Piel dolor (Skin Pain) explains how power is structurally sustained in violence. Its nature and the relationships it establishes in society are based more on the imposition and use of force than on building consensus, dialogue, and respect for diversity. In that sense, power is a behavior that seeks dominance through force and man as a gender, becomes an instrument of violence that is exercised against the weakest. Extinguishing the socially constructed violence means eliminating the current power and its historical sustenance, questioning the source of origin, religion, ideology, the system and its values. Is that utopia possible?
2013-09-12 | es
0.0
CodeSwitching is a mash-up of personal stories from three generations of African American students who participated in a landmark voluntary desegregation program. Shuttling between their inner-city Boston neighborhoods and predominantly white suburban schools in pursuit of a better education, they find themselves swapping elements of culture, language, and behavior to fit in with their suburban counterparts – Often acting or speaking differently based on their surroundings, called code-switching.
2019-06-24 | en
5.0
The film shows one day from waking up in the morning all the way to waking up again the next morning. The everyday situations that many commercials are made of, the little dramas that they create and solve through the product or service they sell, are stitched together into one day. This is a film about the everyday in (German, or Western-European) society because the commercials are part of the everyday of most people (everyone who watches television) and they depict an ideal image of society. The film abundantly uses repetition as an editing technique, in visual ways as described above, but also because commercials can be read in different ways. For instance, Brat baking foil shows up at the evening dinner sequence, when an ovendish is put on the table, and again later on in the sequence about going out to a classic concert, because the clip has classic music.
1993-06-23 | de
0.0
The destiny of women is irrevocably linked to blood. Between tradition and modernity, the female body has been marketed, honored, and mutilated.
2013-01-01 | en
4.2
An intimate and unflinching look at life in Iran, seen through the lens of those living at its fringes, 'Be Like Others' is a provocative look at a generation of young Iranians choosing to undergo gender reassignment surgery.
2008-02-09 | en
10.0
A documentary series finale analysing the entirety of Twenty One Pilots' new full-length studio album "Trench". Jimmy not only uncovers the stories of internal pain and fear that Tyler Joseph tells through the songs on the album. But, he also learns to overcome his own personal fears.
2018-11-10 | en
5.4
An exploration of Chinese cinema and its relationships with gender and sexuality, which the film argues has been more frankly and provocatively explored than in any other national cinema. Utilizing both film excerpts and interviews with many leading directors and academics, the film examines topics such as male bonding in kung fu movies, depictions of same-sex bonding and physical intimacy, the emphasis on women's grievances in melodramas, and the career of Yam Kim-Fai, a Hong Kong actress who spent her life portraying men on and off the screen.
1998-06-04 | cn
0.0
Film collage with documentary material from the time of the German economic miracle. The "Golden" 50s run in a serene potpourri of weekly clips, old cinema, and party advertising, demonstrate the attempts of the revived industry to change consumer habits. In between, pictures of the politicians of the first hour. All this in the nostalgia touch of a time when nylons triumphed.
1987-03-12 | de
8.0
How the Islamic State has created a powerful propaganda factory that manipulates and twists at its convenience the subjects and icons of the Western popular culture in order to lure into darkness certain young people and recruit them to achieve a dreadful purpose, an industry of fear that overcomes the infamous Nazi machinery and the methods used by both sides during the Cold War.
2016-09-20 | fr